bornlearning™ is an innovative public engagement campaign that helps parents, family/friend caregivers and communities create quality early learning opportunities for young children. Through national public service advertising, parent materials and community mobilization activities, it provides "doable" action steps that are fun, easy – and can be taken in everyday moments – to prepare young children for school. National bornlearning™ partners are United Way, the Ad Council and Civitas.

Research shows early learning can provide adults with greater success in life, fewer involvements in crime, higher income and higher education levels. Yet almost half of America's kindergarteners come to school behind, according to the U.S. Department of Education. As Dr. Jack Shonkoff of the National Scientific Council on the Developing Child says, there's a big gap between what we know – and what we do – to promote healthy childhood development.

At the community level, United Way of Mid-Maine’s Caring for Children and Youth Community Impact Team is partnering with organizations that impact parents and young children.

www.bornlearning.org